Framer Development Proposal

Regal Hotel

Prepared by: Propose Studio

Date: April 1, 2026

Valid for: 30 days

Prepared exclusively for the Regal Hotel team. This proposal outlines our recommended scope, process, timeline, and investment to unify your four New York properties under a single world-class website.

Executive summary

Executive summary

The Regal deserves a legendary digital presence

Luxurious marble lobby of Regal Hotel.

( 01 )

The Regal has hosted heads of state, Nobel laureates, and Hollywood royalty for over a century. Its marble lobbies and white-glove service are unmatched. Its website is not.

( 02 )

We're proposing a complete digital transformation: brand identity, website redesign, and content strategy built to convert visitors into guests, and guests into loyalists.

Challenge / Opportunity

Challenge / Opportunity

A legendary reputation, quietly undermined online.

( Challenge 01 )

An outdated website that erodes trust.

The current site was last redesigned in 2019. It loads slowly, breaks on mobile, and features photography that undersells the property.

( Challenge 01 )

An outdated website that erodes trust.

The current site was last redesigned in 2019. It loads slowly, breaks on mobile, and features photography that undersells the property.

( Challenge 02 )

A brand identity without consistency.

Across your website, social channels, email campaigns, and booking engine, The Regal presents differently everywhere.

( Challenge 02 )

A brand identity without consistency.

Across your website, social channels, email campaigns, and booking engine, The Regal presents differently everywhere.

( Challenge 03 )

No storytelling. Only transactions.

Your site functions like a brochure: amenities listed, rooms booked. The Regal isn't just a hotel, it's a century of stories. None of them are being told.

( Challenge 03 )

No storytelling. Only transactions.

Your site functions like a brochure: amenities listed, rooms booked. The Regal isn't just a hotel, it's a century of stories. None of them are being told.

The Opportunity

New York's most iconic hotel, reimagined for the digital age.

Newer properties are winning the digital experience game. But none of them have your history, your name, or your address. The chance to own the digital conversation in luxury New York hospitality is yours to take and Framer gives you the platform to claim it.

Proposed solution

Proposed solution

A world-class hotel deserves a world-class website.

Mobile-first hotel website design layout.

( 01 )

A mobile-first, conversion-optimized website built from the ground up. Every page feels like an arrival cinematic, intentional, and unmistakably The Regal. Built on a modern CMS your team can manage without touching a line of code.

( 02 )

We'll design for the full guest journey: from a first-time visitor landing on the homepage, to a returning guest booking their suite. Every interaction considered. Every detail earned.

Scope of work

Scope of work

Phase 01

( week 1-2 )

Discovery

Site audit

Competitor benchmarking

Stakeholder interviews

Guest journey map

Creative brief

Phase 02

( week 3-7 )

UX & Design

Site audit

Competitor benchmarking

Stakeholder interviews

Guest journey map

Creative brief

Phase 03

( week 8-13 )

Development

Responsive build

CMS integration

Booking engine integration

Performance optimization

Accessibility

QA & Testing

Phase 04

( week 14 )

Launch

Go-live

Deliverables

Deliverables

High-converting landing page built in Framer.

( 01 )

Framer Landing Page

A high-performing, fully responsive landing page built in Framer. Optimized for fast loading, seamless user experience, and smooth interactions to drive maximum conversions.

High-converting landing page built in Framer.

( 01 )

Framer Landing Page

A high-performing, fully responsive landing page built in Framer. Optimized for fast loading, seamless user experience, and smooth interactions to drive maximum conversions.

Comprehensive brand identity system for hotels.

( 02 )

Brand Identity

A high-performing, fully responsive laA cohesive visual identity system designed to make your brand stand out. Includes logo variations, color palettes, typography rules, and standard brand guidelines.nding page built in Framer.

Comprehensive brand identity system for hotels.

( 02 )

Brand Identity

A high-performing, fully responsive laA cohesive visual identity system designed to make your brand stand out. Includes logo variations, color palettes, typography rules, and standard brand guidelines.nding page built in Framer.

Final project handover and training materials.

( 03 )

Launch & Handover

A seamless deployment of your new website, complete with domain configuration, final QA testing, and a comprehensive handover of all design source files and CMS training materials.

Final project handover and training materials.

( 03 )

Launch & Handover

A seamless deployment of your new website, complete with domain configuration, final QA testing, and a comprehensive handover of all design source files and CMS training materials.

The investment

The investment

Website design (UX/UI)

$32,000

Website development

$38,000

Complete rebrand

$6,000

Total

$76,000

( Payment Schedule )

30% on signing

40% at design approval

30% at launch

Why us

Why us

We build websites for brands that take beauty seriously

Propose is a boutique web design studio founded on one belief: a great website is strategy, not decoration. Every project is led by our founders. No handoffs to junior teams.

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years

in the industry

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%

Avg. Direct Booking Growth

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+

Hospitality sites launched

0
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x

awwwards site of the day

( Clients we worked with + )

Logo Client
Logo Client
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Logo Client

Testimonial

Testimonial

Logo Company
Client portrait for Huehaus service testimonial.

Marcus Ana

Web Designer

@Toronto

High-end interior design of luxury hotel.

"

The team at Propose exceeded all our expectations. From the initial strategy to the final handover, the entire process was seamless and highly professional. The new website is fast, visually stunning, and exactly what we needed to scale our business.

( Let's contact )

Let's build something The Regal will be proud of.

Let's build something The Regal will be proud of.

This proposal is valid through April 25, 2026.

FAQ

FAQ

( 01 )

How long does it take to complete the website?

( 01 )

How long does it take to complete the website?

( 02 )

Will the website be responsive on all devices?

( 02 )

Will the website be responsive on all devices?

( 03 )

Can I update the content after the website is launched?

( 03 )

Can I update the content after the website is launched?

( 04 )

Do you provide support after the project is completed?

( 04 )

Do you provide support after the project is completed?

( 05 )

Can I update the content after the website is launched?

( 05 )

Can I update the content after the website is launched?

Thank you

Prepared by: propose Studio

Date: April 1, 2026

Valid for: 30 days

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